2nd Skull came to Passion Project Creative for a simple 30-second testimonial video but as the director I saw an opportunity to create a high Impact brand film. With their competitor gaining traction, they needed to stand out. I developed a dynamic, athlete driven video featuring intense live practice footage and a coach led script that emphasized trust, protection, and performance. The result? A bold visual statement that positioned 2nd Skull as a serious player in the protective sports gear space and gave them a powerful asset to fuel demand and funding conversations.

I developed and pitched the video concept to 2nd Skull after listening to their needs. I hired a production crew and directed the video. I was also front facing with the client, handling client communication, expectations, and budgets.