I got my start in New York City pitching video concepts for the NBA including ideas for the 2020 NBA Bubble season fan experience and I haven’t stopped pitching since. From content to experiential activations, I helped create ways for fans to stay engaged, and I produced video concepts published across NBA and WNBA digital platforms.

That same drive sparked the launch of Passion Project Creative, a media production company where I’ve directed, edited, and produced independent film projects that kept my hunger alive, sharpened my skills, and allowed me to tell stories that others missed. What began as passion soon grew into a business. My work has been licensed out by OTV, selected for the Rust Belt Documentary Film Festival in 2023, I’ve secured funding, won contracts, and closed five-figure projects with brands and partners.

Along the way, I’ve gained experience with The Andy Warhol Museums Warhol Creative Production Agency, and other collaborators as coordinator. I’ve managed ongoing client relationships with clients such as 2nd Skull and Eastside Golf, where trust and collaboration have been at the center of the work. My on set production experience has been built through being a Production Assistant and Producer on commercial and independent film projects into leading projects of my own.

Shifting to the creative side, my work has been deemed detail heavy, culturally relevant, cinematic, character-driven, and informational. My style as a filmmaker and creative director pulls audiences in through world-building, close character/community study, and attention to details like wardrobe, props, and color. My work draws from culture and identity to create stories that resonate with communities , always weaving in insights and information people can take with them. I’ve led creative teams under NBCU’s programs, pitched and executed creative concepts for Neighborhood Allies and Eastside Golf x Nike campaigns.