It’s In You is an original docu-series I directed through Passion Project Creative, highlighting the personal and professional journeys of three Black men from Pittsburgh’s arts, sports, and business worlds. Featuring figures who’ve reached major milestones from the NFL to national concert stages. The series explores identity, growth, and resilience.

I pitched and secured sponsorship from Social Status’ 38a Gallery to host a film screening and panel discussion, drawing over 80 attendees, with stills displayed throughout the space. The project received 50+ press hits, and one episode was selected for the 2023 Rust Belt & Appalachia Documentary Festival.

I led as Creative Director, coming up with the concept, overseeing the production, PR, and event marketing teams, ultimately landing a five-figure client deal months later inspired by the series with Neighborhood Allies.